Wednesday, February 28, 2024
Tuesday, February 27, 2024
Optimizing Amazon Brand Store Performance
Using insights to fuel Amazon Brand Store best practices, growth, and scale
Amazon now offers extensive performance insights for brand stores that provide metrics on your customer experience and products and recommendations on improving visibility.
These brand store insights are now available via Amazon APIs, which allows fast, automated access to data that allows your team new pathways to analyze, visualize, and optimize your customer experience investments.
Why Amazon Brand Stores? Enhancing Brand Visibility On Amazon
Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience. Amazon Brand Store enhances brand visibility and differentiation in a crowded marketplace, allowing sellers and vendors to showcase their products, tell their brand story, and engage customers with rich media content such as images and videos. This helps build brand loyalty and awareness and drives sales by providing a centralized location for customers to browse and purchase products directly from the brand.
Building Brand Affinity: Amazon Brand Stores Deliver Results
No matter the size of your brand, Amazon Stores gives you an immersive place to introduce audiences to your story, mission, and products.
Per Amazon, Brand stores have a direct impact on performance:
+83% higher dwell time. Stores with 3+ pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor.
+35% higher attributed sales per visitor. On average, Stores updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor.
Brand Stores offer valuable insights into customer behavior and preferences through analytics, enabling brands to optimize their marketing strategies and product offerings.
Amazon Brand Store Examples: Analytics Insights
So, what type of data is available via API? There are three primary groups of store performance metrics;
- Brand Performance
- Product-level ASIN Performance
- Quality and Recommendations
Brand Performance Metrics
All the available insight metrics for evaluating Brand Store performance on Amazon:
- VIEWS: Number of page views.
- ORDERS: Estimated total orders placed by Store visitors within 14 days of their visit. Orders contain one or more units sold.
- UNITS: Estimated units purchased by Store visitors within 14 days of their last visit.
- SALES: Estimated total sales generated by Store visitors within 14 days of their last visit.
- VISITS: Total visits to a page within a single day. Each visitor can visit more than one page and your Store from multiple traffic sources.
- VISITORS: Total visitors to your Store within the selected date range, calculated based on daily unique users or devices.
- SCORE_LEVEL: Store Quality rating calculated on various factors defining the quality of a store. It can be HIGH, MEDIUM, or LOW.
- RECOMMENDATIONS: An array of objects containing two fields: recommended action (e.g., “Add a video”) and observed average well time increase (the improvement it would bring in the overall store quality).
- CONTRIBUTORS: An array of recommendations applied by the Store Owner improves overall store quality.
- DWELL: Average time a customer spends in the store, specifically for store quality measurement.
- PEER_DWELL: Average time a customer spends on other similar (peer) stores.
- DWELL_TIME: Average time a customer spends in the store, providing insights into user engagement by calculating the average duration of visits.
- BOUNCE_RATE: Ratio of total bounce visits (customers who landed at the store and left quickly without engaging) to total landing visits, providing insights into visitor engagement.
- NEW_TO_STORE: Total count of unique visitors new to the store, providing valuable insights into the number of first-time shoppers.
Product-level ASIN Performance Metrics
Beyond store-wide metrics, Amazon also offers ASIN-specific data, allowing brands to drill down into the performance of individual products within their store. These metrics include views, orders, units, add-to-carts, and others, providing a granular view of how products perform and interact with potential customers.
- VIEWS: Number of times a customer viewed an ASIN. It can happen once per page visit.
- ORDERS: Estimated total orders placed by Store visitors on the day of the ASIN view. Orders can have one or more total units.
- UNITS: Estimated units purchased by Store visitors during attributed orders for the ASIN.
- ADDTOCARTS: Total number of times an ASIN was added to a cart by a customer on a store page.
- IN_STOCK_VIEWS: Total views of an ASIN on a store page while the ASIN was in stock. For ASINs with variations, the customer must have selected a variation in stock to be counted.
- AVERAGE_IN_STOCK_PRICE: Average price in local currency the ASIN was viewed at by customers while it was in stock.
- IN_STOCK_RATE: Rate at which customers viewed an ASIN while it was in stock.
- AVERAGE_SALE_PRICE: Average price in local currency for which the ASIN is sold during the order.
- CONVERSION_RATE: Rate at which customers ordered a unit of the item over how many times customers clicked the item.
- CLICKS: Count how often a customer clicks an ASIN-related widget on the store page.
- CLICK_RATE: Rate at which the ASIN was clicked per view. This ratio can be above one if the widget interacts with a widget with engaging features.
- RENDERS: Number of times the ASIN is rendered on a store page. Note — this does not guarantee that the customer saw the ASIN.
- TOTAL_VIEWS: Total number of times customers viewed ASINs on the store’s pages. A view can happen once per store page visit.
- TOTAL_CLICKS: Total count of times a customer clicked an ASIN-related widget on the store’s pages.
Quality and Recommendations Metrics
Amazon’s quality and recommendations metrics are particularly noteworthy. They focus on your Brand Store’s average dwell time, compare your performance to peer groups, and rate your store’s quality.
High ratings indicate effective engagement strategies, and Amazon uses these ratings to suggest specific actions further to improve your store’s performance and customer dwell time.
For example, Amazon will provide a score and ranking for your store
- SCORE_LEVEL: High
- DWELL: 77.93
The SCORE_LEVEL is a qualitative metric that assesses your store’s quality based on various factors, categorized as HIGH, MEDIUM, or LOW. It directly reflects the overall appeal and effectiveness of your store’s design and content. DWELL measures customers' average time in your store, offering insights into engagement and interest.
Amazon will also provide a collection of other recommendations to improve the score;
- Add best selling products or recommended products tile to a subpage can improve the score by 0.4473
- Add a background video to reinforce your brand message or showcase a product can improve the score by 0.4011
Get Started Automating Amazon Brand Store Performance Data — For Free.
The Amazon Brand Store Insights data offers a goldmine of opportunities for data analysis, which can be leveraged by Amazon Sellers and Vendors to refine their strategies, enhance product visibility, and ultimately drive sales.
Sign up for a 30-day free trial and request access to our Amazon Brand Store Performance Data beta.
Optimizing Amazon Brand Store Performance was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Monday, February 26, 2024
AWS Weekly Roundup — .Net Runtime for AWS Lambda, PartyRock Hackathon, and more — February 26, 2024
The Community AWS re:invent 2023 re:caps continue! Recently, I was invited to participate in one of these events hosted by the AWS User Group Kenya, and was able to learn and spend time with this amazing community.
AWS User Group Kenya
Last week’s launches
Here are some launches that got my attention during the previous week.
.NET 8 runtime for AWS Lambda – AWS Lambda now supports .NET 8 as both a managed runtime and container base image. This support provides you with .NET 8 features that include API enhancements, improved Native Ahead of Time (Native AOT) support, and improved performance. .NET 8 supports C# 12, F# 8, and PowerShell 7.4. You can develop Lambda functions in .NET 8 using the AWS Toolkit for Visual Studio, the AWS Extensions for .NET CLI, AWS Serverless Application Model (AWS SAM), AWS CDK, and other infrastructure as code tools.
For a full list of AWS announcements, be sure to keep an eye on the What’s New at AWS page.
Other AWS news
Here are some additional projects, programs, and news items that you might find interesting:
Earlier this month, I used this image to call attention to the PartyRock Hackathon that’s currently in progress. The deadline to join the hackathon is fast approaching so be sure to signup before time runs out.
Amazon API Gateway – Amazon API Gateway processed over 100 trillion API requests in 2023, and we continue to see growing demand for API-driven applications. API Gateway is a fully-managed service that enables you to create, publish, maintain, monitor, and secure APIs at any scale. Customers that onboarded large workloads on API Gateway in 2023 told us they chose the service for its availability, security, and serverless architecture. Those in regulated industries value API Gateway’s private endpoints, which are isolated from the public internet and only accessible from your Amazon Virtual Private Cloud (VPC).
AWS open source news and updates – My colleague Ricardo writes this weekly open source newsletter in which he highlights new open source projects, tools, and demos from the AWS Community.
Upcoming AWS events
Season 3 of the Build on Generative AI Twitch show has kicked off. Join every Monday on Twitch at 9AM PST/Noon EST/18h CET to learn among others, how you can build generative AI-enabled applications.
If you’re in the EMEA timezone, there is still time to register and watch the AWS Innovate Online Generative AI & Data Edition taking place on February 29. Innovate Online events are free, online, and designed to inspire and educate you about building on AWS. Whether you’re in the Americas, Asia Pacific & Japan, or EMEA region, learn here about future AWS Innovate Online events happening in your timezone.
AWS Community re:Invent re:Caps – Join a Community re:Cap event organized by volunteers from AWS User Groups and AWS Cloud Clubs around the world to learn about the latest announcements from AWS re:Invent.
You can browse all upcoming in-person and virtual events here.
That’s all for this week. Check back next Monday for another Weekly Roundup!
– Veliswa
This post is part of our Weekly Roundup series. Check back each week for a quick roundup of interesting news and announcements from AWS.
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New AWS Region in Mexico is in the works
Today, I am happy to announce that we are working on an AWS Region in Mexico. This AWS Mexico (Central) Region will be the second Region in Latin America joining the AWS South America (São Paulo) Region and will give AWS customers the ability to run workloads and store data that must remain in-country.
Mexico in the works
The Region will include three Availability Zones, each one physically independent of the others in the Region yet far enough apart to minimize the risk that an event in one Availability Zone will have impact on business continuity. The Availability Zones will be connected to each other by high-bandwidth, low-latency network connections over dedicated, fully redundant fiber.
With this announcement, AWS now has five new Regions in the works (Germany, Malaysia, Mexico, New Zealand, and Thailand) and 15 upcoming new Availability Zones.
AWS investment in Mexico
The upcoming AWS Mexico Region is the latest in ongoing investments by AWS in Mexico to provide customers with advanced and secure cloud technologies. Since 2020, AWS has launched seven Amazon CloudFront edge locations in Mexico. Amazon CloudFront is a highly secure and programmable content delivery network (CDN) that accelerates the delivery of data, videos, applications, and APIs to users worldwide with low latency and high transfer speeds.
In 2020, AWS launched AWS Outposts in Mexico. AWS Outposts is a family of fully managed solutions delivering AWS infrastructure and services to virtually any on-premises or edge location for a truly consistent hybrid experience. AWS expanded its infrastructure footprint in Mexico again in 2023 with the launch of AWS Local Zones in Queretaro. AWS Local Zones are a type of AWS infrastructure deployment that places compute, storage, database, and other select services closer to large population, industry, and IT centers, enabling customers to deliver applications that require single-digit millisecond latency to end users. In 2023, AWS established an AWS Direct Connect location in Queretaro, allowing customers to establish private connectivity between AWS and their data center, office, or colocation environment.
Here is a glimpse into our customers in Mexico and the exciting, innovative work they’re undertaking:
Banco Santander Mexico is one of the leading financial groups in the country, focused on commercial banking and securities financing, serving more than 20.5 million customers. “AWS has been a strategic partner for our digital transformation,” said Juan Pablo Chiappari, head of IT Infrastructure for North America. “Thanks to their wide range of services, we have been able to innovate faster, improve our customer experience and reduce our operating costs.”
SkyAlert is an innovative technology company that quickly alerts millions of people living in earthquake-prone areas, promoting a culture of prevention against natural disasters. In order to provide customers—both businesses and individuals—with the right tools to protect themselves during earthquakes, SkyAlert migrated its infrastructure to AWS. After implementing its Internet of Things (IoT) solution to run on AWS and its efficient alert service, SkyAlert scales quickly and can send millions of messages in a few seconds, helping to save lives in the event of earthquakes.
Kueski is an online lender for the middle class of Mexico and Latin America. The company uses big data and advanced analytics to approve and deliver loans in a matter of minutes. The company has become the fastest-growing platform of its kind in the region and has already granted thousands of loans. They were born with AWS.
Bolsa Institucional de Valores (BIVA) is a stock exchange based in Mexico, backed by Nasdaq. BIVA provides local and global investors with cutting-edge technology for trading and market solutions and companies with listing and maintenance services. As part of its vision of innovation, BIVA started its journey to the cloud in 2023 by migrating its disaster recovery site, including its trading and market surveillance systems, to AWS, using edge compute capabilities available in both the AWS Local Zones in Queretaro, Mexico, to achieve their low latency needs.
Stay Tuned
The AWS Region in Mexico will open in early 2025. As usual, subscribe to this blog so that you will be among the first to know when the new Region is open!
To learn more about AWS Global Cloud Infrastructure, see the Global Infrastructure page.
— Irshad
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Friday, February 23, 2024
Mistral AI models coming soon to Amazon Bedrock
Mistral AI, an AI company based in France, is on a mission to elevate publicly available models to state-of-the-art performance. They specialize in creating fast and secure large language models (LLMs) that can be used for various tasks, from chatbots to code generation.
We’re pleased to announce that two high-performing Mistral AI models, Mistral 7B and Mixtral 8x7B, will be available soon on Amazon Bedrock. AWS is bringing Mistral AI to Amazon Bedrock as our 7th foundation model provider, joining other leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon. With these two Mistral AI models, you will have the flexibility to choose the optimal, high-performing LLM for your use case to build and scale generative AI applications using Amazon Bedrock.
Overview of Mistral AI Models
Here’s a quick overview of these two highly anticipated Mistral AI models:
- Mistral 7B is the first foundation model from Mistral AI, supporting English text generation tasks with natural coding capabilities. It is optimized for low latency with a low memory requirement and high throughput for its size. This model is powerful and supports various use cases from text summarization and classification, to text completion and code completion.
- Mixtral 8x7B is a popular, high-quality sparse Mixture-of-Experts (MoE) model that is ideal for text summarization, question and answering, text classification, text completion, and code generation.
Choosing the right foundation model is key to building successful applications. Let’s have a look at a few highlights that demonstrate why Mistral AI models could be a good fit for your use case:
- Balance of cost and performance — One prominent highlight of Mistral AI’s models strikes a remarkable balance between cost and performance. The use of sparse MoE makes these models efficient, affordable, and scalable, while controlling costs.
- Fast inference speed — Mistral AI models have an impressive inference speed and are optimized for low latency. The models also have a low memory requirement and high throughput for their size. This feature matters most when you want to scale your production use cases.
- Transparency and trust — Mistral AI models are transparent and customizable. This enables organizations to meet stringent regulatory requirements.
- Accessible to a wide range of users — Mistral AI models are accessible to everyone. This helps organizations of any size integrate generative AI features into their applications.
Available Soon
Mistral AI publicly available models are coming soon to Amazon Bedrock. As usual, subscribe to this blog so that you will be among the first to know when these models will be available on Amazon Bedrock.
Learn more
Stay tuned,
— Donnie
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Thursday, February 22, 2024
Wednesday, February 21, 2024
Monday, February 19, 2024
AWS Weekly Roundup — AWS Control Tower new API, TLS 1.3 with API Gateway, Private Marketplace Catalogs, and more — February 19, 2024
Over the past week, our service teams have continued to innovate on your behalf, and a lot has happened in the Amazon Web Services (AWS) universe that I want to tell you about. I’ll also share about all the AWS Community events and initiatives that are happening around the world.
Let’s dive in!
Last week’s launches
Here are some launches that got my attention during the previous week.
AWS Control Tower introduces APIs to register organizational units – With these new APIs, you can extend governance to organizational units (OUs) using APIs and automate your OU provisioning workflow. The APIs can also be used for OUs that are already under AWS Control Tower governance to re-register OUs after landing zone updates. These APIs include AWS CloudFormation support, allowing customers to manage their OUs with infrastructure as code (IaC).
API Gateway now supports TLS 1.3 – By using TLS 1.3 with API Gateway as the centralized point of control, developers can secure communication between the client and the gateway; uphold the confidentiality, integrity, and authenticity of their API traffic; and benefit from API Gateway’s integration with AWS Certificate Manager (ACM) for centralized deployment of SSL certificates using TLS.
Amazon OpenSearch Service now lets you update cluster volume without blue/green – While blue/green deployments are meant to avoid any disruption to your clusters because the deployment uses additional resources on the domain, it is recommended that you perform them during low traffic periods. Now, you can update volume-related cluster configuration without requiring a blue/green deployment, ensuring minimal performance impact on your online traffic and avoiding any potential disruption to your cluster operations.
Amazon GuardDuty Runtime Monitoring protects clusters running in shared VPC – With this launch, customers who are already opted into automated agent management in GuardDuty will benefit from a renewed 30-day trial of GuardDuty Runtime Monitoring, where we will automatically start monitoring the resources (clusters) deployed in a shared VPC setup. Customers also have the option to manually manage the agent and provision the virtual private cloud (VPC) endpoint in their shared VPC environment.
AWS Marketplace now supports managing Private Marketplace catalogs for OUs – This capability supports distinct product catalogs per business unit or development environment, empowering organizations to align software procurement with specific needs. Additionally, customers can designate a trusted member account as a delegated administrator for Private Marketplace administration, reducing the operational burden on management account administrators. With this launch, organizations can procure more quickly by providing administrators with the agile controls they need to scale their procurement governance across distinct business and user needs.
For a full list of AWS announcements, be sure to keep an eye on the What’s New at AWS page.
Other AWS news
Join AWS Cloud Clubs Captains – The C3 cohort of AWS Cloud Club Captains is open for applications from February 5–23, 2024, at 5:00 PM EST.
AWS open source news and updates – Our colleague Ricardo writes this weekly open source newsletter highlighting new open source projects, tools, and demos from the AWS Community.
Upcoming AWS events
Check your calendars and sign up for upcoming AWS events:
Building with Generative AI on AWS using PartyRock, Amazon Bedrock and Amazon Q – You will gain skills in prompt engineering and using the Amazon Bedrock API. We will also explore how to “chat with your documents” through knowledge bases, Retrieval Augmented Generation (RAG), embeddings, and agents. We will also use next-generation developer tools Amazon Q and Amazon CodeWhisperer to assist in coding and debugging.
Location: AWS Skills Center, 1550-G Crystal Drive, Arlington, VA
AI/ML security – Artificial intelligence and machine learning (AI/ML) and especially generative AI have become top of mind for many organizations, but even the companies who want to move forward with this new and transformative technology are hesitating. They don’t necessarily understand how they can ensure that what they build will be secure. This webinar explains how they can do that.
AWS Jam Session – Canada Edition – AWS JAM is a gamified learning platform where you come to play, learn, and validate your AWS skills. The morning will include a mix of challenges across various technical domains – security, serverless, AI/ML, analytics, and more. The afternoon will be focused on a different specialty domain each month. You can form teams of up to four people to solve the challenges. There will be prizes for the top three winning teams.
Whether you’re in the Americas, Asia Pacific and Japan, or the EMEA region, there’s an upcoming AWS Innovate Online event that fits your time zone. Innovate Online events are free, online, and designed to inspire and educate you about AWS.
AWS Summits are a series of free online and in-person events that bring the cloud computing community together to connect, collaborate, and learn about AWS. These events are designed to educate you about AWS products and services and help you develop the skills needed to build, deploy, and operate your infrastructure and applications. Find an AWS Summit near you and register or set a notification to know when registration opens for a Summit that interests you.
AWS Community re:Invent re:Caps – Join a Community re:Cap event organized by volunteers from AWS User Groups and AWS Cloud Clubs around the world to learn about the latest announcements from AWS re:Invent.
You can browse all upcoming in-person and virtual events.
That’s all for this week. Check back next Monday for another Weekly Roundup!
– Irshad
This post is part of our Weekly Roundup series. Check back each week for a quick roundup of interesting news and announcements from AWS!
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Monday, February 12, 2024
AWS Weekly Roundup — Happy Lunar New Year, IaC generator, NFL’s digital athlete, AWS Cloud Clubs, and more — February 12, 2024
Happy Lunar New Year! Wishing you a year filled with joy, success, and endless opportunities! May the Year of the Dragon bring uninterrupted connections and limitless growth 
In case you missed it, here’s outstanding news you need to know as you plan your year in early 2024.
AWS was named as a Leader in the 2023 Magic Quadrant for Strategic Cloud Platform Services. AWS is the longest-running Magic Quadrant Leader, with Gartner naming AWS a Leader for the thirteenth consecutive year. See Sebastian’s blog post to learn more. AWS has been named a Leader for the ninth consecutive year in the 2023 Gartner Magic Quadrant for Cloud Database Management Systems, and we have been positioned highest for ability to execute by providing a comprehensive set of services for your data foundation across all workloads, use cases, and data types. See Rahul Pathak’s blog post to learn more.
AWS also has been named a Leader in data clean room technology according to the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024). This report evaluated data clean room technology vendors for use cases across industries. See the AWS for Industries Blog channel post to learn more.
Last Week’s Launches
Here are some launches that got my attention:
A new Local Zone in Houston, Texas – Local Zones are an AWS infrastructure deployment that places compute, storage, database, and other select services closer to large population, industry, and IT centers where no AWS Region exists. AWS Local Zones are available in the US in 15 other metro areas and globally in an additional 17 metros areas, allowing you to deliver low-latency applications to end users worldwide. You can enable the new Local Zone in Houston (us-east-1-iah-2a) from the Zones tab in the Amazon EC2 console settings.
AWS CloudFormation IaC generator – You can generate a template using AWS resources provisioned in your account that are not already managed by CloudFormation. With this launch, you can onboard workloads to Infrastructure as Code (IaC) in minutes, eliminating weeks of manual effort. You can then leverage the IaC benefits of automation, safety, and scalability for the workloads. Use the template to import resources into CloudFormation or replicate resources in a new account or Region. See the user guide and blog post to learn more.
A new look-and-feel of Amazon Bedrock console – Amazon Bedrock now offers an enhanced console experience with updated UI improves usability, responsiveness, and accessibility with more seamless support for dark mode. To get started with the new experience, visit the Amazon Bedrock console.
One-click WAF integration on ALB – Application Load Balancer (ALB) now supports console integration with AWS WAF that allows you to secure your applications behind ALB with a single click. This integration enables AWS WAF protections as a first line of defense against common web threats for your applications that use ALB. You can use this one-click security protection provided by AWS WAF from the integrated services section of the ALB console for both new and existing load balancers.
Up to 49% price reduction for AWS Fargate Windows containers on Amazon ECS – Windows containers running on Fargate are now billed per second for infrastructure and Windows Server licenses that their containerized application requests. Along with the infrastructure pricing for on-demand, we are also reducing the minimum billing duration for Windows containers to 5 minutes (from 15 minutes) for any Fargate Windows tasks starting February 1st, 2024 (12:00am UTC). The infrastructure pricing and minimum billing period changes will automatically reflect in your monthly AWS bill. For more information on the specific price reductions, see our pricing page.
Introducing Amazon Data Firehose – We are renaming Amazon Kinesis Data Firehose to Amazon Data Firehose. Amazon Data Firehose is the easiest way to capture, transform, and deliver data streams into Amazon S3, Amazon Redshift, Amazon OpenSearch Service, Splunk, Snowflake, and other 3rd party analytics services. The name change is effective in the AWS Management Console, documentations, and product pages.
AWS Transfer Family integrations with Amazon EventBridge – AWS Transfer Family now enables conditional workflows by publishing SFTP, FTPS, and FTP file transfer events in near real-time, SFTP connectors file transfer event notifications, and Applicability Statement 2 (AS2) transfer operations to Amazon EventBridge. You can orchestrate your file transfer and file-processing workflows in AWS using Amazon EventBridge, or any workflow orchestration service of your choice that integrates with these events.
For a full list of AWS announcements, be sure to keep an eye on the What’s New at AWS page.
Other AWS News
Some other updates and news that you might have missed:
NFL’s digital athlete in the Super Bowl – AWS is working with the National Football League (NFL) to take player health and safety to the next level. Using AI and machine learning, they are creating a precise picture of each player in training, practice, and games. You could see this technology in action, especially with the Super Bowl on the last Sunday!
Amazon’s commiting the responsible AI – On February 7, Amazon joined the U.S. Artificial Intelligence Safety Institute Consortium, established by the National Institute of Standards of Technology (NIST), to further our government and industry collaboration to advance safe and secure artificial intelligence (AI). Amazon will contribute compute credits to help develop tools to evaluate AI safety and help the institute set an interoperable and trusted foundation for responsible AI development and use.
Compliance updates in South Korea – AWS has completed the 2023 South Korea Cloud Service Providers (CSP) Safety Assessment Program, also known as the Regulation on Supervision on Electronic Financial Transactions (RSEFT) Audit Program. AWS is committed to helping our customers adhere to applicable regulations and guidelines, and we help ensure that our financial customers have a hassle-free experience using the cloud. Also, AWS has successfully renewed certification under the Korea Information Security Management System (K-ISMS) standard (effective from December 16, 2023, to December 15, 2026).
Join AWS Cloud Clubs Captains – AWS Cloud Clubs are student-led user groups for post-secondary level students and independent learners. Interested in founding or co-founding a Cloud Club in your university or region? We are accepting applications from February 5-18, 2024.
Upcoming AWS Events
Check your calendars and sign up for upcoming AWS events:
AWS Innovate AI/ML and Data Edition – Join our free online conference to learn how you and your organization can leverage the latest advances in generative AI. You can register upcoming AWS Innovate Online event that fits your timezone in Asia Pacific & Japan (February 22), EMEA (February 29), and Americas (March 14).
AWS Public Sector events – Join us at the AWS Public Sector Symposium Brussels (March 12) to discover how the AWS Cloud can help you improve resiliency, develop sustainable solutions, and achieve your mission. AWS Public Sector Day London (March 19) gathers professionals from government, healthcare, and education sectors to tackle pressing challenges in United Kingdom public services.
Kicking off AWS Global Summits – AWS Summits are a series of free online and in-person events that bring the cloud computing community together to connect, collaborate, and learn about AWS. Below is a list of available AWS Summit events taking place in April:
- AWS Summit Paris (April 3, 2024)
- AWS Summit Amsterdam (April 9, 2024)
- AWS Summit Sydney (April 10-11, 2024)
- AWS Summit London (April 24, 2024)
You can browse all upcoming AWS-led in-person and virtual events, and developer-focused events such as AWS DevDay.
That’s all for this week. Check back next Monday for another Week in Review!
— Channy
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Private Amazon Catalog Keyword Tracker
The best Amazon keyword tracker is the one you own, fueled by data from Amazon’s API
You can now access keyword-level catalog data directly from Amazon APIs delivered to a private, trusted cloud warehouse or data lake you own. Choose industry leaders like Amazon Redshift, Google BigQuery, Snowflake, Databricks, Azure Data Lake, and Amazon Athena to store your data privately.
How Does The Amazon Catalog Keyword Tracker Work?
Unlike most keyword trackers, the data is direct from Amazon’s API. This means Amazon will tell you how it aligns the keyword you supplied to its catalog. This is Amazon saying, “This is how our system maps our catalog of products to a keyword.”
As a result, the keyword-to-product catalog offers authoritative linkages directly from Amazon about how a keyword aligns with its systems.
Amazon Catalog API vs Screenscraping
When comparing data sourced directly from Amazon APIs to data obtained through paths, typically screen scraping bots, several key differences emerge, impacting trustworthiness, usability, and strategic value.
Here’s a breakdown of these differences:
- Authoritative: Data sourced directly from Amazon’s APIs is typically more accurate and reliable because it is provided by the platform. The APIs are designed to give developers, sellers, and vendors access to the most current and precise information about products, sales, and customer interactions.
- Documented: The data provided through APIs is structured, well-documented, and designed for integration with existing systems and applications. Sellers and vendors have clear guidelines for interpreting and using the data. There is no mystery about how the data is sourced or the context of how it can be used.
For sellers and vendors prioritizing strategic decision-making based on reliable, compliant, and actionable insights, data from Amazon’s APIs represents a superior choice. It ensures adherence to legal and platform guidelines and provides a foundation for making informed decisions that can enhance competitive positioning and operational efficiency, given you know how the data is sourced and packaged.
Types Of Amazon Catalog Keyword Data Analysis
With data in hand, here are three types of data analysis that can be particularly impactful, along with reasons why sellers and vendors should care:
1. Keyword Optimization and Product Visibility Analysis
- Description: By examining the relationship between products and their associated keywords, especially in the summaries and sales rank files, sellers can identify which keywords drive visibility and sales. Analysis can include identifying high-performing keywords, understanding keyword search frequency, and correlating specific keywords with sales performance.
- Why It Matters: Keywords are the bridge between customers and products. Optimizing product listings with the right keywords can significantly enhance visibility, making products more likely to be discovered by potential buyers. This analysis can reveal gaps in keyword strategies, highlight opportunities to target less competitive keywords, and refine product titles, descriptions, and backend search terms for better search alignment.
2. Competitive Analysis and Market Positioning
- Description: Utilizing vendor details, sales ranks, and product type data, vendors can conduct a thorough competitive analysis. This involves assessing which products (and, by extension, which sellers/vendors) dominate specific keyword categories, understanding the competitive landscape for various product types, and evaluating how competitors’ products are ranked and reviewed.
- Why It Matters: In a marketplace as crowded as Amazon, understanding your competition is key to carving out a niche or maintaining a competitive edge. This analysis can inform sellers and vendors about where they stand with their competitors, identify high-demand but low-competition niches, and help strategize pricing, promotions, and product development to capture more market share.
3. Customer Preference and Trend Analysis
- Description: By analyzing product summaries, including average ratings, review counts, and dimensions, along with sales rank data, sellers can gauge customer preferences and emerging trends. This analysis can reveal what product features or attributes (e.g., size, type, utility) customers favor and how these preferences change over time.
- Why It Matters: Staying ahead or quickly adapting to customer preferences and trends is crucial for long-term success. Sellers and vendors can use this analysis to make informed decisions about product assortment adjustments, design improvements, and inventory management. Understanding customer preferences can also guide marketing strategies, allowing sellers to highlight product features most appealing to their target market.
For Amazon Sellers and Vendors, leveraging Amazon Product Catalog Keyword Tracker data for these analyses can provide insights to optimize listings, understand competitive dynamics, and align products with customer preferences.
This strategic approach enhances product discoverability and sales potential and helps make informed decisions regarding product development, marketing strategies, and inventory planning.
Get Started Automating Amazon Catalog Keyword Tracker Data — For Free.
The Amazon Catalog Keyword Tracker data offers a goldmine of opportunities for data analysis, which can be leveraged by Amazon Sellers and Vendors to refine their strategies, enhance product visibility, and ultimately drive sales.
Take control and own your keyword data. Ditch the bots and screen scrapers for code-free automation access to Amazon API product keyword data. Openbridge integration is a code-free, fully automated API integration.
Sign up for a 30-day free trial of our Amazon Catalog Keyword Tracker code-free automation.
References
Amazon Catalog Keyword Tracker | Openbridge Help Center
Private Amazon Catalog Keyword Tracker was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Tuesday, February 6, 2024
Own Your Amazon Price Tracker Data
The best Amazon price tracker is the one you own
You can now directly access ASIN-level product tracker data directly from Amazon APIs. Unlike other product pricing tracking tools, Openbridge delivers product pricing data directly to a private cloud warehouse or data lake like Amazon Redshift, Google BigQuery, Snowflake, Databricks, Azure Data Lake, and Amazon Athena. You own the data.
There are no bots or screen scraping. Direct from Amazon’s API, pricing data unlocks new opportunities for your efforts with competitive intelligence, sales rank tracking, buy box insights, and more.
Direct, Authoritative Amazon Product Pricing Data
This rich, extensive ASIN-level product data comes directly from Amazon to your private cloud warehouse or data lake every hour. Here is a collection of key data elements included in the feeds:
- ASIN & Seller ID: Identifies the product and the seller.
- Lowest Prices: Includes details about the lowest prices for different conditions and fulfillment channels.
- Sales Rank: Provides the sales ranking of the product in specific categories.
- Price Details: Includes listing price, shipping cost, and points value.
- Item Condition: Indicates the condition of the items (e.g., New, Used, Collectible).
- Total Offer Count: The number of total offers available for the ASIN.
- Number of Offers by Condition and Fulfillment Channel: Breakdown of offers based on their condition (e.g., New, Used) and fulfillment channel.
- Buy Box Winner & Featured Merchant: Indicates if the seller is a Buy Box winner or a featured merchant.
- Buy Box Prices: Details of prices for Buy Box eligible offers.
- Buy Box Eligible Offers: Information about offers eligible for the Buy Box is critical as the Buy Box winner is often the default choice for customers.
- Ships From: Location details from where the product is shipped.
- Fulfillment by Amazon (FBA): Indicates whether Amazon fulfills the order.
- Prime Information: Whether the offer is prime eligible and its type.
- Seller Feedback Rating and Counts: This represents the percentage of positive feedback and the total number of feedback entries received by the seller.
Custom, Owned Amazon Product Pricing Tracker
Our code-free, automated, and unified delivery of product pricing data enables teams to utilize their preferred analytical tools, such as Google Data Studio, Tableau, Microsoft Power BI, Looker, or Amazon Quicksight, for various purposes, including machine learning, business intelligence, data modeling, and online analytical processing.
Here are all the different types of analysis you can undertake with direct access to product pricing data:
- Price Analysis Over Time: Analyze how prices of products change over time. This can be done by tracking the price history of specific ASINs (Amazon Standard Identification Numbers) and identifying patterns or trends.
- Competitive Analysis: Compare prices and conditions (new, used, etc.) different sellers offer for the same products. This helps in understanding Amazon's competitive landscape for various products.
- Seller Performance Analysis: Evaluate sellers’ performance based on metrics like number of sales, the buying box winner frequency, and fulfillment method (Fulfilled by Amazon or not). This can help identify top-performing sellers in each category.
- Product Condition Impact: Investigate how the condition of a product (new, used, refurbished, etc.) affects its price and saleability.
- Fulfillment Method Analysis: Compare the performance of products fulfilled by Amazon versus those fulfilled by sellers directly in terms of sales volume, customer preference (Prime eligibility), and pricing.
- Time Series Forecasting: Use historical data to forecast future price trends, sales, or demand for certain products or categories.
- Geographical Analysis: If location data is available, analyze geographical trends in pricing and sales. Understand which products are popular in specific regions.
- Customer Review Impact: If linked with customer review data, analyze how ratings and reviews impact the sales and pricing of products.
- Inventory Management Insights: For sellers, understanding how inventory levels relate to prices and sales can help in efficient inventory management.
- Market Gap Analysis: Identify potential market gaps by analyzing products with high demand but low competition or where current offerings are not meeting customer satisfaction.
Get Started Automating Amazon Product Pricing API Data— For Free.
Take control and own your data. Ditch the bots and screen scrapers for code-free automation access to Amazon API product pricing data. Openbridge integration is a code-free, fully automated API integration.
Sign up for a 30-day free trial of our Amazon Product Pricing Data code-free automation.
Own Your Amazon Price Tracker Data was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Monday, February 5, 2024
AWS Weekly Roundup — Amazon Q in AWS Glue, Amazon PartyRock Hackathon, CDK Migrate, and more — February 5, 2024
With all the generative AI announcements at AWS re:invent 2023, I’ve committed to dive deep into this technology and learn as much as I can. If you are too, I’m happy that among other resources available, the AWS community also has a space that I can access for generative AI tools and guides.
Last week’s launches
Here are some launches that got my attention during the previous week.
Amazon Q data integration in AWS Glue (Preview) – Now you can use natural language to ask Amazon Q to author jobs, troubleshoot issues, and answer questions about AWS Glue and data integration. Amazon Q was launched in preview at AWS re:invent 2023, and is a generative AI–powered assistant to help you solve problems, generate content, and take action.
General availability of CDK Migrate – CDK Migrate is a component of the AWS Cloud Development Kit (CDK) that enables you to migrate AWS CloudFormation templates, previously deployed CloudFormation stacks, or resources created outside of Infrastructure as Code (IaC) into a CDK application. This feature was launched alongside the CloudFormation IaC Generator to give you an end-to-end experience that enables you to create an IaC configuration based off a resource, as well as its relationships. You can expect the IaC generator to have a huge impact for a common use case we’ve seen.
For a full list of AWS announcements, be sure to keep an eye on the What’s New at AWS page.
Other AWS news
Here are some additional projects, programs, and news items that you might find interesting:
Amazon API Gateway processed over 100 trillion API requests in 2023, demonstrating the growing demand for API-driven applications. API Gateway is a fully-managed API management service. Customers from all industry verticals told us they’re adopting API Gateway for multiple reasons. First, its ability to scale to meet the demands of even the most high-traffic applications. Second, its fully-managed, serverless architecture, which eliminates the need to manage any infrastructure, and frees customers to focus on their core business needs.
Join the PartyRock Generative AI Hackathon by AWS. This is a challenge for you to get hands-on building generative AI-powered apps. You’ll use Amazon PartyRock, an Amazon Bedrock Playground, as a fast and fun way to learn about Prompt Engineering and Foundational Models (FMs) to build a functional app with generative AI.
AWS open source news and updates – My colleague Ricardo writes this weekly open source newsletter in which he highlights new open source projects, tools, and demos from the AWS Community.
Upcoming AWS events
Whether you’re in the Americas, Asia Pacific & Japan, or EMEA region, there’s an upcoming AWS Innovate Online event that fits your timezone. Innovate Online events are free, online, and designed to inspire and educate you about AWS.
AWS Summits are a series of free online and in-person events that bring the cloud computing community together to connect, collaborate, and learn about AWS. These events are designed to educate you about AWS products and services and help you develop the skills needed to build, deploy, and operate your infrastructure and applications. Find an AWS Summit near you and register or set a notification to know when registration opens for a Summit that interests you.
AWS Community re:Invent re:Caps – Join a Community re:Cap event organized by volunteers from AWS User Groups and AWS Cloud Clubs around the world to learn about the latest announcements from AWS re:Invent.
You can browse all upcoming in-person and virtual events.
That’s all for this week. Check back next Monday for another Weekly Roundup!
– Veliswa
This post is part of our Weekly Roundup series. Check back each week for a quick roundup of interesting news and announcements from AWS!
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AWS named as a Leader in 2023 Gartner Magic Quadrant for Strategic Cloud Platform Services for thirteenth year in a row
On December 4, 2023, AWS was named as a Leader in the 2023 Magic Quadrant for Strategic Cloud Platform Services (SCPS). AWS is the longest-running Magic Quadrant Leader, with Gartner naming AWS a Leader for the thirteenth consecutive year. AWS is placed highest on the Ability to Execute axis.
SCPS, previously known as Magic Quadrant for Cloud Infrastructure and Platform Services (CIPS), is defined as “standardized, automated, public cloud offerings integrating infrastructure services (for example, computing, network, and storage), platform services (for example, managed application and data services) and transformation services (programs/resources that help customers adopt cloud-oriented IT delivery models).”
I have the chance to talk with our customers every single week. When I ask the main reasons why they choose AWS, I consistently hear the following responses:
Breadth and depth. AWS offers more cloud services and features than other providers, including compute, storage, databases, machine learning (ML), data analytics, and Internet of Things (IoT). This allows faster, easier, and cheaper cloud migration of existing apps and building new apps. AWS has the deepest functionality within services, such as a wide variety of purpose-built databases optimized for cost and performance.
A rapid pace of innovation. AWS enables faster experimentation and innovation through the latest technologies. We continually accelerate innovation pace to invent new technologies for business transformation. For example, in 2014, we launched the serverless computing service AWS Lambda, eliminating server provisioning and management for developers. In 2017, we launched the AWS Nitro System, a combination of dedicated hardware and a lightweight hypervisor that enables better performance, increased security, and cost savings for Amazon EC2 instances. At re:Invent 2018, we announced AWS Graviton, a family of processors designed to deliver the best price performance for your cloud workloads running in Amazon Elastic Compute Cloud (Amazon EC2). And today, we continue to innovate with generative artificial intelligence (AI) services such as Amazon Q or Amazon CodeWhisperer, your coding productivity tool available in developer’s integrated development environment (IDE) and on the command line (CLI).
A large community of customers and partners. AWS has a large, active community with millions of customers and tens of thousands of partners globally. Customers in most industries and of varied sizes use AWS for diverse applications. The AWS Partner Network includes thousands of systems integrators specializing in AWS and tens of thousands of independent software vendors (ISV) adapting their technologies for AWS.
You also benefit from the global AWS infrastructure, including the 33 Regions where you can deploy your workload and store your data. We pre-announced four future Regions in Malaysia, New Zealand, Thailand, and the AWS European Sovereign Cloud.
An AWS Region is a physical location in the world where we have multiple Availability Zones. Availability Zones consist of one or more discrete data centers, each with redundant power, networking, and connectivity, housed in separate facilities. Unlike with other cloud providers, who often define a region as a single data center, having multiple Availability Zones allows you to operate production applications and databases that are more highly available, fault-tolerant, and scalable than would be possible from a single data center.
AWS has more than 17 years of experience building its global infrastructure. And, as Werner Vogels, Amazon CTO, keeps repeating, “There’s no compression algorithm for experience,” especially when it comes to scale, security, and performance.
Here is the graphical representation of the 2023 Magic Quadrant for Strategic Cloud Platform Services.
The full Gartner report has details about the features and factors they reviewed. It explains the methodology used and the recognitions. This report can serve as a guide when choosing a cloud provider that helps you innovate on behalf of your customers.
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Gartner, 2023 Magic Quadrant for Strategic Cloud Platform Services, 4 December 2023, David Wright, Dennis Smith, et. al. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS. |
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